brand guidelines

The images bellow below detail what a company requires from its brand, how its logo’s should be used to be bespoke and what not to do with them. It is essential that a brands identity remains intact, if one small aspect was to change the logo and brand would look out of place, cheap and undesirable, it is for theses reasons that they must stay intact, if, for example, the x hight of the typography of a logo was to be lower or raised by a fraction, it would disrupt the whole balance of the logotype. Companies make these brand guidelines to specifically instruct designers about the proper use of there identity, theses can be found on the website of almost all corporations, like twitter or amazon, they usually come in the form of a instruction booklet of pamphlet

skype brand book – look

Below are a few examples of how to properly use some of the logos of a few very prestigious brands.


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