The influence of colour in brand identity

Colour is one of the most essential element of any graphic design project, for branding it is a case of persuasion with colour, the use of appropriate colours can be all the difference, for looking at the various brands around the room it would not appear that much consideration has gone in to the choice of colour, but it is key to know that every piece of graphics design around you has been precisely designed to entice persuade and manipulate you into becoming loyal to that brand or product.

David airey from his esteemed blog website goes into detail about how and which companies use colour and what effects it has on the consumer;


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