Top tips for initiating a brand identity project.
What are you doing right now, today? What happens because you exist?
What are or will be the results and effects of what you do in the future?
- Core values
What are the attitudes and beliefs that shape your business culture?
- Unique selling point
What’s your edge, the thing that makes you stand out?
- Emotional selling point
What’s the intangible or aspiration that you sell? Think feelings not facts. Connection, freedom, ego, belonging.…
- Brand essence
The core of what you do, the image it portrays and the signals it sends.
One line that communicates everything.
How the consumer perceives your brand.
The verbal hook on which all of the above hangs and is communicated, the icing on your cake. Comes in all the way down here at number nine!
Last but not least the visual hook that represents your brand, the cherry on the top.