Colour is one of the most essential element of any graphic design project, for branding it is a case of persuasion with colour, the use of appropriate colours can be all the difference, for looking at the various brands around the room it would not appear that much consideration has gone in to the choice of colour, but it is key to know that every piece of graphics design around you has been precisely designed to entice persuade and manipulate you into becoming loyal to that brand or product.
David airey from his esteemed blog website goes into detail about how and which companies use colour and what effects it has on the consumer; http://www.davidairey.com/colour-in-brand-identity/
Top tips for initiating a brand identity project.
What are you doing right now, today? What happens because you exist?
What are or will be the results and effects of what you do in the future?
- Core values
What are the attitudes and beliefs that shape your business culture?
- Unique selling point
What’s your edge, the thing that makes you stand out?
- Emotional selling point
What’s the intangible or aspiration that you sell? Think feelings not facts. Connection, freedom, ego, belonging.…
- Brand essence
The core of what you do, the image it portrays and the signals it sends.
One line that communicates everything.
How the consumer perceives your brand.
The verbal hook on which all of the above hangs and is communicated, the icing on your cake. Comes in all the way down here at number nine!
Last but not least the visual hook that represents your brand, the cherry on the top.