Dan Ariely asks, Are we in control of our decisions?
The power of persuasion is not something you directly identify with design, but i think it plays its own part, its a designers job to create an emotion in the hearts of there intended audience, the consumer. me, you.
Persuasion and the ability to influence a person is something you would usually associate with a person, like Derren Brown, but thats not what i’m looking at here, these videos detail how companies and business use tactics and strategies to entice there target audience and persuade them to participate, communicate or buy what they are offering. the reason this helps me is because knowing how a business works and manipulatesit audience, can give me an advanced insight in how i should design for them.
In the above video, Dan Ariely looks at why some people chose specific options as opposed to the other choices available, and why simple changes in design can make all the difference. His knowledge of the human mind and how the vast majority of people think about basic tasks, is what make this video so interesting. His example that explains that changing a question that says: “tick if you want to participate” to “DONT tick if you want to participate” can be all the difference, especially if that question concerns organ donation, he explains that that is why 7/10 counties in Europe, have high numbers of people willing to donation there organs, and why the other 30% have low numbers of people.
Knowing how people think is something i believe a designer should know, it is important to understand the subliminal choices and emotions that a person make when viewing a piece of design, be it a logo, poster, website…ect.